
Immersive edition
Paperback, available now on Amazon (US)
Free shipping in continental US5–6 days to dispatch
The Book
The Prince
“It is much safer to be feared than loved, when, of the two, either must be dispensed with.” Widely considered a foundational text of modern political strategy, Machiavelli's 16th-century instruction manual to succeeding as a new prince is still consulted to this day for its timeless wisdom.
The Experience
Designed for the modern attention span, without sacrificing a word of the original text. Stunning, detailed artwork on every page draws you through the story, making it easier to get absorbed and actually want to keep reading. Studies show visually-enhanced reading leads to:
The Craft
From concept design and storyboarding through retouching, review, and final page design, each spread is meticulously crafted by our team of talented artists across Europe and North America. We sift through countless visual ideas to find the right beats, then work each painting by hand until everything feels right.
The Author
Niccolò Machiavelli was born in Florence in 1469 to a respected but not wealthy family. In 1498 he became second chancellor of the Florentine Republic, and over the next fourteen years he travelled on diplomatic missions across Italy and to foreign courts, observing rulers such as Cesare Borgia.When the Medici returned to power in 1512, Machiavelli lost his position, and the following year he was suspected of involvement in a conspiracy against them. After twenty-two days of imprisonment and torture, he withdrew to his family's property near San Casciano, where in 1513 he wrote The Prince, drawing on his diplomatic experience and on ancient history to examine how rulers gain and hold power. He dedicated it to the Medici partly in the hope of returning to government, but he received only occasional commissions until his death in Florence in 1527. The book was printed five years later, and its unsentimental treatment of power gave rise to the word "Machiavellian," popularly taken to mean deceitful and ruthless.
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